Why so many companies are rounding up your spare change

coindispatch on April 1, 2017

Last weekend, taxi app Lyft took out a full-page ad in the Sunday New York Times to announce a magnanimous new program it will roll out soon called Round Up & Donate. “Opt in and we’ll automatically round up your fare to the next whole dollar and push the difference toward issues impacting everyone everywhere, from climate change to the pursuit of equality.”

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